That was the question I kept asking myself in the aftermath of 2020. Businesses were closing up shop, and those of us that didn't shut down were struggling to bounce back. As I canvased a devastating landscape, the answer kept repeating itself, "run lean, stick to the essentials and design everything with your/their future marketing in mind."

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Budgets were tight, but they were there. Established businesses took the downtime as an opportunity to reevaluate their direction, new businesses navigated their way through the unknown, and all of them needed help. I implemented a new, old mantra: Less is More. I went back to the basics and made a list of essentials. You can see the list here.

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"Running lean" means doing it right the first time.

Design logos that won't need recreating later. Pack websites with SEO and build them to grow. Create marketing materials that push business forward. Visit our marketing page for examples on how this could look for you or just keep scrolling and you'll see what we've done recently.

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"Sticking to the essentials" means cutting out the unnecessary.

Provide advertising components that need only to be designed once. Establish solid recognition for your business. Logos and websites are essential to business branding. Visit our logo or web design page to see examples or just keep scrolling to see more recent work.