Back in 2020, businesses were closing, jobs were being lost and those that didn't shut down were struggling to bounce back. All I could think to do was, "run lean, stick to the essentials and design with marketing in mind."

​

Budgets were tight, but they were there. Established businesses took the downtime as an opportunity to reevaluate their direction, new businesses navigated their way through the unknown, and all of them needed help. I implemented a new, but classic mantra: Less is More. I went back to the basics. Maybe you did too. Below is how I pivoted, and then I decided it was best to keep practicing these principles before a crisis comes. 

​

Run Lean

Running lean means to do things right the first time, and it requires thought. To unify all marketing materials around a company brand saves time and money and pushes a business forward with steady momentum.

​

Stick to the Essentials

It's always a good idea to stick to essential advertising components. Cutting out the unnecessary will save money, establish solid business recognition, and reinforce a consistent message throughout all avenues of advertising. 

​

Marketing in Mind

Trackable content opens a window to "knowing" rather than "hoping" advertising works. This gives a business greater control over the ad budget. Our tracking system provides the freedom to shift quickly toward what is working and away from what is not. 

​

I've learned, first-hand, that luck favors the prepared. It's my desire to bring the best of "luck" to businesses by preparing their advertising for today and for the unforeseen future.